Advertising?

Which of the following is an example of primary data that could be used to determine if the manufacturer of herbal soaps and lotions should increase its promotional efforts to bed and bath shops?





a. information on how many bed and bath shops now operate in the U.S.





b. an article in Ladies Home Journal on the benefits of using herbal soaps





c. marketing research on how many times per day the average consumer washes his/her hands





d. results of a survey, commissioned by the soap maker, of bed and bath customers

Advertising?
My choice is d since the target market is bed and bath customers. The survey, if properly done, will reflect the requirement of this market segment.





Have a nice day !
Reply:d





it's the only one that's primary (i.e., sourced directly by the manufacturer directly from the customers)
Reply:b