If I wanted to market a product to single, well-educated, wealthy 21-29 year old British women where would I..

Where does this sort of demographic group congregate in large numbers? If the market research shows that our product sells especially well to single, young (21-29), well-educated British women (University Graduates + Public School educations), from well-heeled backgrounds, what environments and which type of locales should we concentrate the heaviest advertising? Where does this demographic group congregate in large numbers so they are sure to be reached with advertising? What type of businesses does this demographic element have contact with more so than other groups? What type of neighbourhoods would this demographic reide in, and where would they work? Which media outlets would they prefer? What type of pubs, restaurants, etc., would this group be found in within most British cities?





Believe it or not, I'm told this is one of the more difficult demographic groups to reach because they are seen as fickle consumers.





Any help would be appreciated. Thanks!

If I wanted to market a product to single, well-educated, wealthy 21-29 year old British women where would I..
Two areas straight away would be high level magazines and American Express Platinium magazine. Also try airport business lounges. These kind of people will dress well, buy sports cars and travel a lot - so chase these areas.
Reply:So go out there into the big wide world and do your research. Try Sainsburys for a start
Reply:On Line. I have a link that may help you - it's ok to send an email for it.

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