Help me in solution of Quiz?

Choose the best option. (Marks 20)





1. Defining people by their birth date may be less effective than segmenting them by their _____ or _____.


a. income; occupation


b. lifestyle; occupation


c. lifestyle; life stage


d. occupation; life stage


e. gender; sexual preference





2. Population shifts interest marketers because people in different regions _____ differently.


a. eat


b. think


c. buy


d. act


e. all of the above





3. Despite the data glut that marketing managers receive, they frequently complain that they lack _____.


a. enough information of the right kind


b. quality information


c. timely information


d. accurate and reliable information


e. valid information





4. Which of the following was not mentioned in your textbook as a source of marketing intelligence?


a. Suppliers.


b. Resellers.


c. Key customers.


d. Your company reports.


e. Sales force.





5. Your colleague is confused about using the marketing research process. He seems to be having problems with _____, which is often the hardest step to take.


a. defining the problem


b. defining the research objectives


c. defining the problem and research objectives


d. researching a research agency to help


e. C and D








6. _____ involves evaluating each market segment’s attractiveness and selecting one or more segments to enter.


a. Market segmentation


b. Product differentiation


c. Target marketing


d. A and B


e. None of the above





7. The research plan outlines sources of existing data and spells out the specific research approaches, contact methods, _____, and instruments that researchers will use to gather new data.


a. personnel


b. sampling plans


c. budget requirements


d. all of the above


e. none of the above





8. The way to begin marketing research is to gather secondary data, which consists of information _____.


a. that already exists somewhere


b. that does not currently exist in an organized form


c. that already exists somewhere, having been collected for another purpose


d. used by competition


e. that the researcher can obtain through surveys and observation





9. How would you describe the primary data being used by your firm?


a. Collected for the specific purpose at hand.


b. Original information.


c. First-time information.


d. Fresh and perhaps more reliable than secondary data.


e. All of the above.





10. Products may fail because _____.


a. the market size may have been overestimated


b. the product’s design did not meet consumer expectations


c. they were priced too high


d. they were advertised poorly


e. All of the above





11. With what groups do firms conduct concept testing for new products?





a. Suppliers.


b. Employees.


c. Target customers.


d. Focus groups.


e. Competitors.





12. During product development which group or department develops the product into a physical product?


a. Research and development.


b. Engineering.


c. Production.


d. None of the above.


e. A or B





13. Most large companies research _____ buying decisions to find out what they buy, where they buy, how and how much they buy, when they buy, and why they buy.


a. market


b. permanent


c. consumer


d. social


e. group





14. How do consumers respond to various marketing efforts the company might use? The starting point is the _____ of a buyer’s behavior.


a. belief


b. subculture


c. post-purchase feeling


d. stimulus-response


e. post-purchase dissonance





15. Which is NOT a part of the buyer’s black box?


a. Observable buyer responses.


b. Product choice.


c. Need recognition.


d. Dealer choice.


e. B and D





16. What is one way that a social class is not measured?


a. Occupation.


b. Education.


c. Income.


d. Number of children in the family.


e. House type.





17. When a company identifies the parts of the market it can serve best and most profitably, it is practicing _____.





a. concentrated marketing


b. mass marketing


c. targeted marketing


d. segmenting


e. undifferentiation





18. Through talking to numerous competitors at a regional trade show, you learn that most of them use the most popular base for segmenting markets. What is it?





a. Demographic.


b. Gender.


c. Psychographic.


d. Behavioral.


e. Geographic.








19. Adapting the firm to take advantage of opportunities in its constant changing environment is called __________.


a. long-range planning


b. short-range planning


c. annual planning


d. strategic planning





20. ___________is the task of selecting an overall company strategy for long-run survival and growth.


a. Strategic market planning


b. Annual market planning


c. Short-term planning


d. Advertising


e. None of the above is correct

Help me in solution of Quiz?
1.......a


2.......b


3.......a


4.......c


5.......b


6.......c


7.......c


8.......b


9.......a


10......e


11.....c


12.....c


13......c


14......a


15......e


16......a


17......c


18.......d


19......a


20........d