Where can I get demographics for a time slot from 8-9pm on Thursdays for network television?

THE PROJECT: "THE OPPORTUNITY"





You are a member of a team that is competing for the opportunity to program NBC-TV from 8-9 pm on Thursday evenings for the 2006-2007 season.





Your task is to come up with your own ORIGINAL program(s) for the time block based upon your research of the audience and the competition. You can assume that the competition (ABC, CBS, Fox, etc.) will program what is currently on.





As the attached sheet shows, you must cover more than just the program concept. The financial aspect is important as well.








ORAL REPORTS (15 minutes) AND WRITTEN REPORTS DUE MONDAY 11/13





THE OPPORTUNITY








I. PROGRAM CONCEPT





What is the idea? What is it like? Why is it different? Why will it work? You have an hour to fill. This could obviously be done by two half hour shows or a single one hour show. Which will you do? Why? Be as specific as possible when it comes to your program(s). What about casting? Include at least three show titles and brief story lines for your program(s). Have one of them be your sweeps show.








II. RESEARCH RATIONALE





What are the demographics available in the hour? Do they change? What part of the audience is "taken" or available? How will your program slant in terms of demos? Why will it work? Will it bring back audience to the time period?








III. PUBLIC RELATIONS





How will you get the attention of the consumer press TV editors? Will your people do selective touring on local TV shows? Any plans for satellite interviews? Are there any expected problems in the format with pressure groups? Are your stars promotable? Amenable?








IV. STATION CLEARANCE





Networks are dependent on local stations to carry their shows to viewers. What arguments will you suggest to have the affiliate carry this show rather than syndicated or local products? Why will your show be better? What will you say to the station manager?








V. SALES





Why will this program be of interest to advertisers? Will its demographics be good? How have similar shows done in the past? Will there be problem story lines?








VI. LICENSE FEES, DEFICIT FINANCING, OTHER MARKETS





Here are some estimated license fees for TV shows. Of course they may vary widely depending on productions costs.





1/2 hour comedy $1,000,0001 hour magazine $2,000,000


1 hour comedy $2,00,0001 hour news doc $750,000


1 hour variety $2,000,0001 hour sports $1,750,000





The network's license fee generally covers about 80% of production costs. The producer then looks for back-end financing or expectations on other revenues. The network traditionally gets two runs. How will you recoup your money? Syndication? How syndicatable is your program? Overseas? Cable? Cassettes? Entertainment specials usually run only once since they usually don't work well in reruns.





How will you try to keep down production costs? The problems of television production costs have been heavy copy in the trade press, business magazines, and consumer press. The production team must be sensitive to these issues and have answers. At the same time they must also assure the network that they will deliver a classy product, explaining why it "will all be on the screen" for the license fee.








VIII. AUDIENCE PROMOTION





What kind of TV Guide ads, newspaper, or magazine ads do you intend to run? How will you use major sporting events that take place on the network? What about network promos? Will you use radio? Why? What will you say? What will you do during sweeps?

Where can I get demographics for a time slot from 8-9pm on Thursdays for network television?
try nielson rating
Reply:So, this is for a class project, eh?





Try Nielsenmedia.com, or Yahoo also shows rankings of TV shows (http://tv.yahoo.com/nielsen). OR try http://www.zap2it.com/tv/ratings/

dr teeth