Who is ConAgra's target market?

I'm working on a marketing research project for ConAgra foods. This company holds several food brands such as Peterpan Peanut Butter, JiffyPop, ACT II, Slim Jim, Hunts, and many more.





I am trying to determine who ConAgra's target market is. At first I thought it would just be the consumers, but really isn't it the grocery stores? I'm not sure. If anyone can PLEASE help me with this it would be great. Also if you could provide links etc to help me on my research you would be a blessing.





Thanks.

Who is ConAgra's target market?
Target market for Consumer Foods is consumers, Channel: Retailers





Target market for Commercial Products: foodservice establishments and commercial customers worldwide





Target market for International Line: Consumers, Channel: International Retailers.
Reply:I guess ConAgra has two main groups of customers. One is buyers of the food products they produce, distributors, stores and retail consumers.





But I think they are also big in the ag production area as both suppliers to, and customers of, farmers and ranchers. Fertilizer, pesticides, feed, and maybe seed are sold to farmers and ranchers and ConAgra buys the products such as wheat, barley, livestock, etc.
Reply:ConAgra's first target is the agro-business world-wide. From seeds to fertilizer; mostly large imports of farm and food commodities. Their goal is to control the world's seed markets (bio-genetics)...by controlling the seeds they control the farmers and certainly the foods they produce. That's is their main goal... Their next logical target is the consumer...they cannot push their product if the consumer dont ask for it... Once they have the consumer asking for their product they can then move in an control the grocery stores... Certainly that by controlling the grocery stores they can push their products by excluding the competition but that would be more difficult to do.....