Marketing help please.. 10 points will be given?

47. The present state of our knowledge about consumer behavior is such that:


A. The behavioral sciences provide the marketing manager with a complete explanation of the "whys" of consumer behavior


B. A marketing manager usually must blend intuition and judgment with findings from the behavioral sciences to explain and predict consumer behavior


C. Relevant market dimensions can be easily identified and measured using "psychographics."


D. Marketing research can't tell us much more about specific aspects of consumer behavior


E. All of the above are true statements


48. A college student on her way to take an exam remembers that she doesn't have a pencil with an eraser--which the instructor asked everyone to bring. The store where she stops doesn't have regular pencils--but it does sell Scripto mechanical pencils priced at $2.95. That is what she buys. This case illustrates the affect of:


A. Personal environment


B. Culture


C. Purchase situation


D. Learned set


E. Dissonance

Marketing help please.. 10 points will be given?
47 - B


48 - C
Reply:That's worth more than 10 points!