Questions about Birkenstock (the sandal company)...?

Yes, this is for a project.


But I've done my research, and still have a few questions I can't quite put my finger on (I'm a dude who cares nothing about fashion, and doesn't really have foot problems...)





1. What/who would you say is Birkenstock's Target Market? I'm assuming it's rather wealthy people more concerned with comfort than price...but I'm unsure of age, gender,socio-class status, etc, or other classifications





2. What are some competitors of Birkenstock? Basically, other footwear companies that focus on comfort, and/or quality sandals...





3. What type of competitive structure would you say Birkenstock is in? (not sure what this question asks, so feel free to answer how you see fit.) I think it's asking how Birkenstock has to market itself to get consumer attention and gain marketshare over other similar companies. But also maybe refers to distribution and/or other factors.





*Please be as thorough as possible in answers!


THANK YOU ALL FOR HELPING!!! BIG THANKS!

Questions about Birkenstock (the sandal company)...?
Cetainly target towards the young(18-30), both genders and white. I'm not sure about the wealthy thing (hippie's or yippie's), but defintely people who are concerned about quality, comfort and durability. Competitors would be Teva, Keen, Born or Clarks.
Reply:1. teenagers- im 15 n i dnt thnk i have one friend that doesnt have birkenstocks or rainbows.


2. Rainbows or any companies that make generic birkenstocks, i have the generic ones cause im lyke broke rite now


3.um i thnk birkenstock is doin ok. the thing is ppl, or atleast the ppl i kno buy the generic brands but jus call them birkenstocks cause they r just that much cheaper so i dnt really kno how much they r selling, but they r known.
Reply:I think that the target market would be middle aged people of both sexes that look for comfort rather than style and are willing to pay the price. As for the competitiors, I would say Born Shoes who make similar in style comfortable shoes that are priced within $50-$100 depending on style. Hope that helps you somewhat.
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